Priority Tire Review: What Its Terms and Public Records Say

Priority Tire is an online tire seller run by Priority Tire LLC, a registered company with a federal trademark, so the useful question is what its terms promise. In short: it sells tires “as is,” leaves every warranty to the tire maker, and takes back unmounted tires for 90 days if you pay the return freight. On 8 October 2026 we read 22 of its pages, including the Terms of Use, Terms of Sale, Return Policy, shipping, road-hazard, FAQ and installer pages, and checked the company against USPTO and Florida records and the federal tire-registration rule. We placed no order and entered no vehicle or ZIP code. This site has no commercial relationship with Priority Tire or any other tire seller.

Is Priority Tire legit? What the public records show

“Legit” usually means two things: is this a real, registered business, and will it deliver what it sells? Public records answer the first: the company is registered and its trademark is live. The second depends on the terms you accept at checkout, which the rest of this review reads line by line.

The Terms of Use name the seller as “Priority Tire LLC,” and the footer says “The trademark Priority Tire is registered with the US Patent and Trademark Office.” The USPTO’s TSDR system bears that out. We read both registrations and Florida’s Division of Corporations records on 8 October 2026.

Two loose ends. USPTO still lists a Pennsylvania company, while Florida shows a conversion in 2020; Pennsylvania’s business search blocked our browser, so we could not read that side. And the about page claims “over 20 years of specialized expertise,” against a 2017 effective date and a 2019 first use, a gap of about 11 years by our arithmetic. That is not a contradiction in itself: the Terms of Use describe people “with decades of field experience in the tire industry.”

Ratings. The home page shows badges from Google, Shopper Approved, Smart Customer and PissedConsumer at 4.5 to 4.8 stars, plus a BBB rating badge, and claims “over 8 million satisfied customers.” We checked none of them. BBB’s site showed us a “You have been blocked” page, which we did not work around, so this review carries no BBB grade or complaint count.

How Priority Tire sells: shipping, pickup and cancelling

You order online, the tires ship from a warehouse, and they arrive at your door or at an installer you pick at checkout. The shipping page sets the rules:

• Free ground shipping “to the 48 contiguous states”; none to Alaska, Hawaii, Puerto Rico or Canada.
• Same-day dispatch for orders placed “before 1 PM EST” on a business day; others ship the next business day.
• Delivery in 1 to 6 business days. “We do not offer expedited shipping on tires.”
• Street addresses only: “We are unable to ship to a P.O. Box.”
• No signature by default, unless you ask before shipping, though one FAQ answer says orders over $2,500 need one.

You can collect from any of “seven main warehouses” (Allentown, Coppell, Jacksonville, Orlando, Naperville, Belmont and Rancho Cucamonga), Monday to Friday, 9 AM to 3 PM. You still pay online, there is no discount for collecting, and failing to tell customer service as soon as the order is placed “will result in the order being shipped instead.”

Cancelling. Orders are usually processed “within minutes” once payment clears, and the shipping page says: “Order cancellation requests are not guaranteed.” If a shipment cannot be stopped, “the buyer is responsible for all return shipping costs and fees if they still wish to cancel and return the order.” Check the size, load and speed rating before you pay.

Does Priority Tire offer a warranty on tires?

No, not one of its own. The FAQ says: “All warranties are provided by the tire manufacturers. Priority Tire only offers a 90-day return policy for unused and unmounted tires.” The Terms of Sale, which apply to every purchase, go further: Priority Tire “does not honor, endorse, assume, or otherwise promote treadlife and/or mileage warranties provided by manufacturers,” it “sells tires strictly ‘As Is’,” and “purchasing merchandise from Priority Tire LLC may void a manufacturer’s warranty.” A paragraph in capitals trades any warranty for the return policy.

The Return Policy softens this slightly. Tires with a maker’s warranty are “sold with the warranty by the manufacturer extended to the purchaser,” and Priority Tire “will be happy to assist in obtaining fulfillment of a manufacturer’s warranty.” If an installer finds a tire defective, the Installers Policy says to contact customer service “to file a Warranty Claim with the manufacturer.” For a defect, the path is the maker, with Priority Tire as go-between.

The product pages read differently. A Michelin Defender 2 listing prints “Treadlife Warranty 80K mi” under the model name. That is Michelin’s promise, not Priority Tire’s, described only “as accurately as possible” from the maker’s information. For how mileage warranties pay out, see our guide to tire manufacturer warranties.

Why buying from Priority Tire “may void” a maker’s warranty

Priority Tire does not explain the phrase. The makers’ documents suggest why: several tie cover to tires bought from an authorized dealer of the brand. As this site read them on 7 October 2026:

No Priority Tire page we read says which brands it is an authorized dealer for. If a maker’s warranty or plan matters, ask in writing and keep the answer with your invoice.

What the law says. Under the Magnuson-Moss Warranty Act, 15 U.S.C. 2308, a seller cannot disclaim implied warranties if it gives a written warranty or sells a service contract within 90 days of the sale. We found neither at Priority Tire, so that limit does not appear to apply; whether an “as is” sale holds in your state is state law, which we do not cover. The FTC’s 16 CFR 702.3 treats an order placed without “a personal visit to the seller’s establishment” like a catalog sale: for warranted products over $15, the seller must show the warranty text near the listing, or give the maker’s web address and say a copy is free on request, and then “shall promptly provide a copy of any written warranty requested by the consumer.” Ask for it before you buy.

Road hazard cover: the makers’ programs Priority Tire lists

Priority Tire sells no road hazard plan of its own in any document we read. Its Manufacturer Free Road Hazard page defines the damage (“nails, curb damage, potholes or glass shards”) and lists 11 makers that cover it: Cosmo, Nexen, Radar, Armstrong, Venom Power, Falken, Atturo (a “Trail Hazard Warranty”), Predator, Kumho, General Tire and Continental. Three conditions apply:

• You register the tires yourself, on the maker’s website. The tires “MUST be registered on the manufacturer’s website,” or the brand “will deem the damaged tire ineligible.” This is separate from recall registration.
• Two of the eleven plans, General Tire’s and Continental’s, are for tires bought from an authorized dealer, by those makers’ own brochures.
• Most brands are not on the list. The page says that, as a rule, makers “only offer treadwear and structural guarantees.”

Your installer may sell its own plan: Priority Tire’s installer sign-up form has a field for an “Optional road hazard warranty price per tire.” That is a contract with the shop, on the shop’s terms. If built-in road hazard cover decides where you buy, the short table near the end sets out how Costco, Walmart and Discount Tire print theirs.

The 90-day return policy, line by line

The Return & Exchange Policy (last updated 9 June 2026) is what Priority Tire offers in place of a warranty: “Returns are accepted within 90 days of the delivery date for full refund or exchange.” The conditions decide what that is worth.

To start a return, call Priority Tire and e-mail photos of what arrived, “including any manufacturer and shipping labels.” The refund comes “after the product has been returned and the return finalized internally,” to “the original form of payment,” with no timescale printed. We found no restocking fee anywhere.

Free shipping does not run in reverse: in most cases the return freight on heavy tires is yours, at a cost the policy does not state. The 90 days count from delivery, not from fitting. And the mounting rule is absolute, so check brand, size and load and speed ratings on the sidewall against your order and the car’s placard before fitting; our tire size by VIN guide covers finding the right size.

How old the tires are, how to read the DOT code, and who registers them

Priority Tire is unusually direct about age. Its FAQ says its tires vary “from one to four years old and there is no way to determine, pick, or choose the tire age you will receive.” The Terms of Sale say the year “is specified in each product description, if available”; where none is shown, the Return Policy says you accept “a tire in new condition regardless of its age.”

Check it yourself on arrival, before anything is mounted. Under 49 CFR 574.5, a new tire’s identification number has 13 symbols, ending in a date code of “four numerical symbols” that “identify the week and year of manufacture.” As our illustration, a code ending 3624 means week 36 of 2024, which began on 8 September 2024, so the tire was about 2 years old on 8 October 2026. Our guide to how long tires last explains what age means for use.

New, retreaded or “take-off”? The FAQ says the selection is “new tires mostly, however, retreaded and take-off tires can also be found on our website.” The FAQ on a Michelin model page says “We do not sell used, retreaded, or reconditioned tires.” Neither defines a take-off tire. The federal rule gives you a check: a retread must carry the symbol “R” and a seven-symbol identification number.

Registration for recalls. The FAQ says “we register your tires with the Department of Transportation (DOT) for you,” with your name and address “passed on to the DOT.” The federal rule describes something different. Under 49 CFR 574.8, an independent dealer (one “not owned or controlled by a tire manufacturer or brand name owner”) must either hand you a registration form with the tire numbers and its own name filled in, or send your details “to the tire manufacturer or its designee” itself, “at no charge to the tire purchaser and within 30 days of the date of sale.” Under 574.7, the maker keeps those records for “not less than five years.” Registration goes to the tire maker, not to a federal database.

The useful check is your invoice. A dealer that registers electronically “shall include a statement to that effect on the invoice.” If your invoice has none, register with the maker yourself using the sidewall numbers. NHTSA’s recall search takes a tire’s “Brand and tire line” and gives “general results”; NHTSA advises you to “check recalls twice a year.”

Installation: who does the work, and who answers for it

Priority Tire does not fit tires: “The price does not include installation, mounting and balancing.” At checkout you can pick the free “Ship to an Installer” option and request a date and time; Priority Tire then confirms with the shop, adding “We do not guarantee that the selected date and time will be free.” Checkout shows each installer’s “price ranges” (we did not see them; they need an order and a location), and whether you pay then “depends on the installer you choose.” Bring your invoice, because “the installer will need to confirm your purchase.”

The home and about pages promise “over 5,000 certified local installers.” The installer sign-up page shows what that means for a shop: a registration form to “Become a Priority Tire certified installer” and four listed requirements, with no test, inspection or visit described. Shops “set your own prices for tire installation,” are paid by you directly, and may price extras separately, including run-flat and low-profile surcharges, TPMS work, valve stems and a “Tire Disposal Fee.”

The Installers Policy in the Terms of Sale draws a firm line:

• “Priority Tire LLC is not responsible for installation costs nor any additional costs that might be incurred.”
• “Priority Tire LLC is not responsible if the Item(s) are damaged during the installation process by the installer.”
• Pricing, timing and extra work “should only be made between the installer and the Buyer.”
• “Any applicable warranty is void in cases of damage caused by abuse or accident during services provided by an individual that is not directly employed by Priority Tire LLC.”

It also “strongly advises” booking “at least one week from the day the Order is placed,” and says tires that arrive “damaged or in a questionable condition” must not be installed. Get the installer’s full price in writing and keep its invoice with the date and mileage; a mileage claim usually needs rotation records too, which our tire rotation cost guide covers.

Price promises, fees and the Norton guarantee

We record no prices; the Terms of Sale say the one that counts is “shown at the checkout step before a purchase has been finalized,” and that promotional e-mails “may contain outdated pricing information.” The standing rules: “We do not accept offers. The current sale price is final.” There is no discount for collecting. A 5% discount goes to military, first responders, and educational and healthcare workers who verify “with ID.me during checkout.” A free membership advertises “discounts up to 50% off” on member deals, a marketing claim rather than a term.

The “Best Price Guarantee.” A home-page tile promises “a best price guarantee on top-quality tires, for any vehicle you own” and links to Current Deals. We found no terms for it and no promise to match another seller’s price. The only written price promise belongs to a third party.

The Norton Shopping Guarantee. The help center says every order “can be registered for the Norton Shopping Guarantee Program,” at no extra cost. As that article describes it, package protection “provided by EasyPost” refunds lost, damaged or stolen shipments “up to $1000”; a “Lowest Price Guarantee” pays the difference if the price drops “on the Priority Tire website within 30 days of purchase,” “up to $100,” excluding “specific promotions, coupons, or bundle offers”; and identity-theft help reimburses “up to $10,000” of listed costs. You must register the order with Norton, and “All claims must be filed within 30 (thirty) days from the Date of Purchase,” a clock that starts before the return window does. We did not read Norton’s own terms.

Taxes and state fees. The Terms of Sale add sales tax for 44 places (43 states plus DC, by our count). A State Tire Fees page says Priority Tire “is required to charge state tire fees” and lists 23 states, for example $1.00 in Pennsylvania and Florida and $1.75 in California. As we read it, some rows run two amounts together, Washington’s is blank, and it does not say per tire. Check the fee line at checkout.

Financing. Pay-later plans come from third parties (“PayPal, Klarna, Venmo or Affirm”), and “Approval, available credit, interest rates, and payment terms can vary by provider and applicant.” We quote no rates.

The fine print: Florida law, a federal court and a liability cap

• Florida law applies “regardless of where you may be located or to where the tires may be shipped” (Terms of Sale).
• Court, not arbitration. Disputes “will be resolved in the United States District Court for the Southern District of Florida,” with a jury-trial waiver and fees to “the prevailing party.” We found no arbitration clause or class-action waiver.
• A liability cap at “the lesser of the fees you paid for our services or the lowest amount permitted by applicable law” (capitals in the original), and no consequential damages “beyond its return policy.”
• Cancellation by Priority Tire for “errors in the description or price,” or suspected fraud.
• Changes with “reasonable notice.” The Terms of Use print “Last Updated: June 09, 2026” at the top and “last updated on August 05, 2024” further down.

Whether a court would enforce a clause against a consumer is a question this review does not answer. In practice, the return policy is the main remedy the documents offer.

Where Priority Tire’s own pages disagree

Reading 22 of Priority Tire’s pages side by side turned up 12 conflicts, counting one with the federal registration rule and one between its addresses and public records. Most look like old text left in place. Where they touch your money, the Terms of Sale and Return Policy are the documents the contract names.

Two of these change what you should do: ask before ordering whether a listing is new, retreaded or a take-off, and, if you are sending back an old tire, ask in writing who pays the freight before you ship it.

Before you order: other sellers’ terms, and a checklist

This site does not rank tire sellers, and the table below compares no prices. It sets Priority Tire’s printed terms beside three chains whose terms we have read for other pages, so you can see where its “as is” model differs.

The details are in our pages on Discount Tire’s warranty and Certificates, Walmart tires and Costco tires, and in our reviews of the online sellers Tire Rack and SimpleTire.

Common questions

Is Priority Tire legit?

It is a real, registered business. Florida lists Priority Tire LLC as an active Florida company (document L21000000021), and USPTO shows two live PRIORITY TIRE registrations, the first granted on 19 February 2019. Registration says nothing about service; the terms you accept, above all the “as is” sale and the 90-day return with buyer-paid shipping, decide how a problem is handled.

Does Priority Tire offer a warranty on tires?

No. Its FAQ says “All warranties are provided by the tire manufacturers,” and its Terms of Sale sell tires “strictly ‘As Is’” and warn that buying from it “may void a manufacturer’s warranty.” It says it will help you claim on the maker’s warranty. It sells no road hazard plan of its own.

What is Priority Tire’s return policy?

Unused, unmounted tires can be returned within 90 days of delivery for a refund or exchange, after you contact customer service and get approval. You pay the return shipping unless Priority Tire or the carrier made a mistake or the tires arrived damaged. Mounted tires cannot be returned. No restocking fee is printed.

Where is Priority Tire located?

Florida records give its principal address as 4601 Bulls Bay Hwy, Jacksonville, which is also its Jacksonville warehouse; its Terms list 1436 Eck Rd., Allentown, Pennsylvania. It names seven warehouses, in Allentown, Coppell, Jacksonville, Orlando, Naperville, Belmont and Rancho Cucamonga, where you can collect an order, paid online in advance, Monday to Friday, 9 AM to 3 PM.

How long does Priority Tire take to ship?

Orders placed before 1 PM EST on a business day ship the same day; later and weekend orders ship the next business day. Delivery takes 1 to 6 business days within the 48 contiguous states, ground shipping is free, and there is no expedited option. It does not ship to Alaska, Hawaii, Puerto Rico or Canada.

Are Priority Tire’s tires new?

Mostly, by its own account. One FAQ says “retreaded and take-off tires can also be found” on the site, labelled as such, while another says it does not sell them. Its FAQ also says new tires are one to four years old and you cannot choose the age. Check the listing and the DOT date code before mounting.